Is Tudor 'a poor man's Rolex'? Does that hurt resale?

The market stopped thinking that way years ago. Tudor stands on its own with in-house movements and its own collectors — Black Bays hold value impressively, and vintage Tudor divers are blue-chip.

I have an old Tudor Oysterdate from a parent. Worth selling?

Worth offering, definitely. Honest vintage Tudor is climbing, and Rolex-signed crowns and cases on older pieces attract genuine collector interest.

How fast do Black Bays sell?

Among the fastest of any brand — which is why dealers bid competitively for them. Expect strong interest within a day or two of your listing going out.

WATCH BUYERS

Speak to an expert Dealer sign in

← All brands

Geneva, Switzerland · est. 1926

Sell your Tudor.

Rolex's sibling brand, and the smartest value story in modern watches. Black Bays sell themselves.

Get offers for your Tudor

Models we're looking for

Another Tudor model? Submit it anyway — this list is where demand is strongest, not where it ends.

The Tudor story

Hans Wilsdorf registered The Tudor brand in 1926 and relaunched it in 1946 with a clear brief: Rolex quality of case and bracelet, at a price professionals could afford. Vintage Tudor Submariners — supplied to the French and US navies — used Rolex cases and crowns around dependable off-the-shelf movements, and those military divers are now serious collector pieces in their own right.

After a quiet spell, Tudor's 2012 relaunch built around the Black Bay and Pelagos turned it into the industry's best value-for-heritage story, complete with in-house movements and a METAS chronometer certification programme. Prices are accessible, demand is global, and the second-hand market is deep — a clean Black Bay is one of the easiest watches in the world for a dealer to resell.

What moves the price

Vintage Tudor Submariners are the sleeper of the SA market — snowflake-hand references can be worth many times what owners expect.
Modern Tudor is a full-set market: box, papers and warranty cards noticeably lift offers.
In-house calibre models (marked MT56xx) carry premiums over earlier ETA versions.
Original rivet or beads-of-rice style bracelets on vintage pieces add real value.

Selling your Tudor: common questions

Is Tudor 'a poor man's Rolex'? Does that hurt resale?: The market stopped thinking that way years ago. Tudor stands on its own with in-house movements and its own collectors — Black Bays hold value impressively, and vintage Tudor divers are blue-chip.
I have an old Tudor Oysterdate from a parent. Worth selling?: Worth offering, definitely. Honest vintage Tudor is climbing, and Rolex-signed crowns and cases on older pieces attract genuine collector interest.
How fast do Black Bays sell?: Among the fastest of any brand — which is why dealers bid competitively for them. Expect strong interest within a day or two of your listing going out.

Your Tudor has bidders waiting.

A few photos and two minutes is all it takes. No fee, no obligation.

Get offers