Brands our dealers compete for.
Every brand below has registered South African dealers actively bidding on it. Pick yours to see the models in demand, what moves the price, and what your watch could fetch.
est. 1905Rolex
Submariner, Datejust, Daytona, GMT-Master — the strongest resale market of any brand, in South Africa and everywhere else.
Sell your Rolex →
est. 1848Omega
Speedmaster, Seamaster and Constellation hold strong value, and SA dealers are always short of good examples.
Sell your Omega →
est. 1860
TAG HeuerOne of SA's most owned luxury brands — which means dealers always have buyers waiting for clean examples.
Sell your TAG Heuer →
est. 1884
BreitlingAviation heritage and big wrist presence — Breitling holds a firm second-hand market led by the Navitimer.
Sell your Breitling →
est. 1847Cartier
Santos, Tank and Panthère are in a global design renaissance — SA dealers compete hard for authentic pieces.
Sell your Cartier →
est. 1839Patek Philippe
Nautilus, Calatrava, complications — the highest-value brand a private seller in SA is ever likely to hold.
Sell your Patek Philippe →
est. 1875
Audemars PiguetChrono24's top-traffic brand page in SA. Royal Oak demand outstrips supply everywhere, including here.
Sell your Audemars Piguet →
est. 1868IWC
The engineer's luxury brand. Portugieser and Big Pilot models hold firm value in the SA market.
Sell your IWC →
est. 1926Tudor
The Black Bay made Tudor one of the hottest brands of the last decade — dealers actively hunt clean examples.
Sell your Tudor →
est. 1860Panerai
Luminor and Radiomir — unmistakable design with a devoted collector base that keeps resale steady.
Sell your Panerai →
est. 1980Hublot
Love it or not, Hublot sells — Big Bang and Classic Fusion models have an active second-hand market here.
Sell your Hublot →
est. 1832Longines
Elegant, historic and everywhere in SA estates — good Longines, especially vintage, always finds bidders.
Sell your Longines →
Don't see your brand? Submit it anyway — dealers bid on far more than this list, and it costs you nothing.
Ready to hear real offers?
Two minutes, a few photos, no fee. Registered dealers bid, you decide.